In a recent issue of Parent's Magazine my wife found what seems to be a great website, MarkMakers.org. The idea behind the site is that a parent, friend, grandparent, or whoever gives a child a "gift card" that the child can then use at MarkMakers.org to make charitable purchases. There are different "shops" on the site that allow charitable purchases for Kids In Need, Peace & Justice, Protect the Environment, and more.
For example, in the Fight Hunger and Poverty Shop, a child can use her gift card to "Help People in Need Plant Fruit Trees." They do this by allocating a certain amount of their gift card balance to this need. In the case of this example, the money is given to Trees for Life, a charitable organization that, well, helps people in need plant fruit trees.
You can find a list of all the charities that MarkMakers.org currently works with on the About MarkMakers page. MarkMakers claims that 100% of the money your child designates for a charity goes to that charity. MarkMakers, a 501c, makes its money on the front end of the transaction. When you purchase a gift card for a child, the organization adds a 7% service charge. So a $25.00 gift card would cost the giver of the gift card $1.75 extra - a small price to pay if you ask me.
The only downside of the site I found is that the "About MarkMakers" link needs more information. It seems to me that a charity should be very open about who is behind it. While they give a lot of information about how the site works and who they work with, unfortunately I have no way of finding out who "they" are. Is there a founder? A board? No clue. An organization like this should have a face(s) to connect with their audience. I'd even go so far as to say they ought to have a blog. Since MarkMakers is providing a way for children to connect (though charitable giving) with people around the world, shouldn't they do the basics expected in our web 2.0 world of connecting with their audience? Yes. Maybe that's down the road. For now, MarkMakers should be a serious consideration on your Christmas shopping list.
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