Amidst Frenzy Accountability Is Needed

The New York Times has a good article today, F.T.C. Asks if Carbon-Offset Money Is Well Spent.  That very topic just come up in a conversation I had with a friend last Sunday night.  It's a tricky subject.  There are a lot of people who want to do something to reduce their impact on the environment.  And there are people who feel like, now educated about how their lifestyle has negatively affected the environment, the something they want to do is make amends.  But where there is opportunity to take advantage of well-intentioned people, there surely will be greedy, unaccountable corporations.

Paying for charity is good and necessary.  In the case of environmental concern, however, I personally think a better place to start is lifestyle change.